Description:
An opportunity has arisen for an experienced Marketing Manager to join a fast growing manufacturing company in the renewable industry focused on photovoltaic and wind power technologies, with established sales channels in a number of European countries and worldwide.
The Marketing Manager will be involved in the development of the company’s marketing plan and responsible for implementing it in order to maximise ROI and continually develop brand equity. The focus of the Marketing Manager’s role is to improve the effectiveness of marketing, creating both online and offline marketing campaigns. Due to the nature of the role there will be some UK/European and Far East travelling involved.
Duties and Responsibilities:
- Lead all customer communications including website, email, PPC and SEO
Developing and managing advertising plan to include online, print, media from concept to delivery
- Developing and maintaining Public Relations activity including agency activity and reporting of statistics
- Planning, organising and participating at industry events and exhibitions in the UK and Europe
- Review and prioritise sponsorship opportunities to further the brand in a cost effective way
- Analysing the market, including marketing strategy and execution
Researching and evaluating new opportunities
- Product development including working with Product Managers to ensure successful product launches
- Strive for better market share, sales and/or targets
- Research and development, including conducting market research and analysing findings
- Manage and coordinate all marketing, advertising and/or promotional staff and activities
Qualifications:
- Degree in Marketing or equivalent professional qualification (CIM preferred)
- Proven experience in a Marketing Manager capacity(minimum 5 years)
- Proven experience in running effective marketing campaigns
- Experience in working with European/ International teams
- Proven track record of delivering measurable results
- Commercial awareness
- Imaginative / customer orientated
- Knowledge of renewable industry desirable but not essential
- Strong communication skills
- Ability to prioritise, delegate and multi-task
- Excellent organisation and planning
- Strong project management skills
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